FEEDING Created so we can help the next generation grow.

Our healthy and protein balanced foods have been ethically tested to ensure that your dog and cat will not only love the food, but also feel great all day. The nutrients in our food compares to the leading natural brands .

MANUFACTURING Responsibility is our cornerstone.

Our manufacturing plant in Central California uses every local food source where available. We only source American made ingredients and work with partners that practice sustainability and ethical business practices. This is not only good for our community, it also ensures we source the highest nutrient products available.

PLANET Created to ensure happiness for the next generation.

Whether it’s our feeding system that encourages package recycling or our 50lb bags with no ink so that we don’t contribute to landfills, our mission is to create products that help sustain the community businesses and the planet. If we can support both, we’ve got a great future ahead of us.


We are a bunch of professionals committed towards providing high quality food to pets across the country. What we all have in common is our love for animals and a passion for making a difference in the lives of pets and their parents through the services we render. Though we are largely focused on providing healthy, nutritious food to our furry pals but we also cater to their health and grooming.